The National Small Industries Corporation Ltd. (NSIC), an esteemed ISO 9001:2015 certified enterprise under the Ministry of MSME, Government of India, is inviting applications from dynamic MSMEs to participate in the prestigious TURATHNA 2024: Egyptian Handicrafts Exhibition.
Scheduled from December 12-21, 2024, in Cairo, Egypt, this exhibition offers a unique platform for showcasing India’s rich heritage products and handicrafts.
TURATHNA 2024 focuses on expanding the global footprint of Indian heritage products by tapping into the Egyptian and North African markets.
The event aims to foster B2B and B2C sales, ensuring the preservation of skilled jobs and promoting the cultural exchange of exquisite handicrafts.
Why Participate in Egyptian Handicrafts Exhibition?
- Market Expansion: Break into the Egyptian and broader North African markets, potentially boosting exports and increasing international presence.
- Networking Opportunities: Establish valuable connections with Egyptian businesses and explore collaborative ventures in a culturally rich marketplace.
- Cultural Promotion: Showcase the diverse array of Indian handicrafts and contribute to international cultural heritage appreciation.
- Support for Green and Women-led Initiatives: Align your business with global sustainability goals and support initiatives that empower women entrepreneurs.
Eligibility Criteria This opportunity is open to MSMEs specializing in heritage products and handicrafts. Interested businesses must submit their details as per the specified format by November 15, 2024, to be considered for participation.
Participant Benefits
- Complimentary Stall Space: Selected MSMEs will receive a 20 sqm booth at no charge, providing a professional setting for product displays and business interactions.
- Global Visibility: Gain exposure to international markets and consumers eager to explore and purchase unique handicrafts.
- Cultural Exchange: Enhance cross-cultural understanding and establish your brand internationally as a representative of India’s rich cultural tapestry.
How to Apply? Applications should be submitted according to the guidelines outlined in ANNEXURE-I of the NSIC notification.
Selection will prioritize MSMEs with recognized accolades or certifications, such as GI tags, showcasing their commitment to quality and heritage.
Official Notification – Click here
Important Details
- Selection Process: Slots are limited to three MSMEs, selected on a first-come, first-served basis, with priority given to those with significant accolades or certifications.
- Costs: While the stall is provided at no cost, participants are responsible for their own travel, accommodation, visa, and related expenses.
Contact Information For further details, interested parties should contact:
- Manager- International Cooperation Division
- NSIC Corporate Office, New Delhi
- Email: icdivision@nsic.co.in
- Phone: 011-26926275, Extensions 144 / 403
Who can apply to participate in TURATHNA 2024?
MSMEs manufacturing and dealing in heritage products and handicrafts are eligible to apply.
What are the benefits of participating in TURATHNA 2024?
Participants will benefit from international exposure, networking opportunities, cultural exchanges, and a platform to expand their market.
Are there any costs involved?
The stall space is provided for free; however, participants must cover their travel and accommodation expenses.
How is the selection process conducted?
The selection is based on a first-come, first-served principle, with a preference for MSMEs that have received significant recognition or certifications.