The Rolls-Royce Cullinan has redefined the luxury SUV segment since its debut. Known as the “Big Man Car,” this luxury SUV combines opulence, power, and a commanding presence. With the unveiling of the Cullinan Series 2, Rolls-Royce has elevated the experience even further, blending cutting-edge technology, timeless design, and unparalleled craftsmanship. Let’s take a deep dive into what makes the Rolls-Royce Cullinan a true masterpiece and why the Series 2 is the next big thing in the ultra-luxury segment.
A Bold Step into the SUV Market
When Rolls-Royce announced its entry into the SUV market with the Cullinan, skeptics doubted whether the brand synonymous with chauffeur-driven sedans could succeed.
However, the Cullinan proved to be a game-changer, attracting a younger, more dynamic clientele.
With the Series 2, Rolls-Royce aims to solidify its dominance in the luxury SUV segment while catering to evolving tastes and demands.
What’s New in the Rolls-Royce Cullinan Series 2?
The Cullinan Series 2 retains the core essence of its predecessor but introduces several enhancements that make it even more desirable. Here’s what’s changed:
1. Exterior Design Updates
- Redesigned Front Fascia: The Series 2 features a more modern aesthetic with updated daytime running lights that curve downwards, inspired by yacht design. The grill is now a three-piece design, adding a sense of precision and sophistication.
- Larger Wheels: For the first time, the Cullinan offers 23-inch wheels, providing a more commanding road presence without compromising the ride quality.
- Refined Rear Design: The rear sports larger, vertically aligned exhausts and a stainless-steel lower panel, enhancing its bold stance.
2. Interior Innovations
- New Dashboard Layout: The dashboard now features a seamless glass panel from vent to vent, incorporating the new Spirit infotainment system, first seen in the Rolls-Royce Spectre.
- Clock Cabinet with Spirit of Ecstasy: For the first time, the iconic Spirit of Ecstasy is integrated into the cabin design, housed in a stunning clock cabinet.
- Material Upgrades: Rolls-Royce introduces duality twill fabric based on bamboo, offering a sustainable and luxurious alternative to leather. This innovative material elevates textile to a status above traditional leather.
3. Enhanced Technology
- Spirit Infotainment System: The advanced infotainment system supports wireless Apple CarPlay, bringing the Cullinan up to modern tech standards while retaining its timeless appeal.
- Dynamic Digital Dashboard: A fully digital dashboard offers intuitive controls and futuristic visuals.
- Advanced Perforation Design: The seats and door panels feature a three-dimensional perforation pattern inspired by clouds, showcasing Rolls-Royce’s commitment to intricate details.
Performance: The Magic Carpet Ride
The Cullinan is powered by the same 6.75-liter V12 twin-turbocharged engine, delivering unmatched smoothness and power. Here’s what makes the Series 2 even better:
- Retuned Suspension: The air suspension system has been recalibrated to accommodate the larger wheels, ensuring the signature Magic Carpet Ride experience remains intact.
- Four-Wheel Steering: This feature enhances maneuverability, making the Cullinan feel surprisingly agile despite its size.
- Active Ride Stabilization: Improved stability systems ensure a balanced ride, whether cruising on highways or navigating winding roads.
Big Man Car: The Symbolism of the Cullinan
The Rolls-Royce Cullinan has earned the nickname “Big Man Car” due to its imposing size, bold design, and unparalleled luxury. It’s not just a vehicle; it’s a status symbol. Here’s why:
1. Commanding Presence
The Cullinan’s towering stance, sculpted lines, and striking design ensure it stands out in any setting. Whether parked in front of a mansion or cruising through the city, the Cullinan demands attention.
2. A Symbol of Success
Owning a Rolls-Royce Cullinan signifies success and achievement. It’s the ultimate car for those who have arrived and want the world to know it.
3. Tailored to Perfection
Every Cullinan is customizable to the owner’s specifications. From bespoke paint jobs to unique interior designs, Rolls-Royce ensures that each Cullinan is as individual as its owner.
Attention to Detail: The Rolls-Royce Way
Rolls-Royce is renowned for its meticulous attention to detail, and the Cullinan Series 2 is no exception. Here are some standout features:
- Coach Lines: Hand-painted by a single craftsman using a squirrel hairbrush, the coach lines exemplify Rolls-Royce’s dedication to perfection.
- Fiber Optic Headliner: The starlight headliner is meticulously crafted, with each fiber optic cable clipped and aligned for a seamless appearance.
- Customizable Perforation Patterns: Customers can choose bespoke patterns for seat perforations, ensuring their Cullinan is truly one of a kind.
The Younger Audience Appeal
The Cullinan has successfully attracted a younger audience, with the average owner’s age dropping to 39. This shift is attributed to features like:
- Black Badge Edition: The sportier, more dynamic Black Badge Cullinan appeals to younger buyers with its aggressive design and enhanced driving dynamics.
- Modern Technology: Features like wireless Apple CarPlay and a digital dashboard make the Cullinan more appealing to tech-savvy customers.
- Versatility: Unlike traditional Rolls-Royce sedans, the Cullinan is equally at home on rugged terrains and urban streets, making it a versatile choice for active lifestyles.
Rolls-Royce Cullinan vs. Competitors
The Cullinan doesn’t just compete; it dominates the luxury SUV market. Here’s how it stacks up against its rivals:
| Feature | Rolls-Royce Cullinan Series 2 | Bentley Bentayga | Lamborghini Urus |
|---|---|---|---|
| Starting Price | ₹6.95 crore | ₹4 crore | ₹3.8 crore |
| Engine | 6.75L V12 | 4.0L V8 | 4.0L V8 |
| Interior Customization | Unlimited | Limited | Limited |
| Target Audience | Ultra-luxury buyers | Luxury buyers | Sporty luxury buyers |
| Ride Comfort | Magic Carpet Ride | Stiff | Sport-oriented |
The Cullinan stands out with its unrivaled luxury, personalization options, and superior ride quality.
Is the Cullinan Series 2 Worth It?
If you’re in the market for a luxury SUV and have the budget, the Cullinan Series 2 is unmatched. Here’s why:
- Unparalleled Luxury: From bespoke interiors to cutting-edge technology, the Cullinan redefines opulence.
- Exceptional Comfort: The Magic Carpet Ride ensures a smooth journey, no matter the terrain.
- Prestige: Owning a Rolls-Royce is more than owning a car—it’s owning a legacy.
The King of Luxury SUVs
The Rolls-Royce Cullinan Series 2 is not just an SUV; it’s a statement. It combines the brand’s heritage of excellence with modern innovations to create a vehicle that is both timeless and contemporary. Whether you’re driving or being chauffeured, the Cullinan delivers an experience that is second to none.
For those who seek the ultimate in luxury and exclusivity, the Rolls-Royce Cullinan remains the big man car—the undisputed king of the road.