Toyota’s New Urban Cruiser: Ek Surprise

Toyota has unveiled its new “Urban Cruiser,” a model that might surprise loyalists due to its origins. Unlike previous iterations of this compact SUV, this version isn’t entirely a Toyota-made product—it’s a rebadged Suzuki, tailored for European markets. The Urban Cruiser has come a long way from its roots, but does this new model live up to its predecessors? Here’s everything you need to know about Toyota’s latest urban-focused SUV.

Legacy of the Toyota’s New Urban Cruiser

The Urban Cruiser first debuted as a Toyota model based on the Toyota IST, a city car also known as the Scion xA in the U.S.

Over time, Toyota began rebadging Suzuki’s models under the Urban Cruiser banner. This collaboration gained traction in 2020 with the rebadging of the Suzuki Vitara Brezza and Grand Vitara.

Now, Toyota has taken another step forward by introducing the Suzuki eVX-based Urban Cruiser for Europe.

Exterior Design: Familiar Yet Unique

At first glance, the new Urban Cruiser carries Toyota’s signature Hammerhead front-end styling, seen on models like the Prius, Camry, and Crown. However, there are subtle deviations that hint at its Suzuki roots:

1. LED Daytime Running Lights (DRLs): Unlike Toyota’s usual solid light bars, the Urban Cruiser features pixelated, segmented DRLs, giving it a unique aesthetic.
2. Black Cladding: While abundant cladding can be useful for off-road vehicles, its extensive presence here seems more like a cost-cutting measure than a practical design choice.
3. Compact Dimensions: The Urban Cruiser is comparable in size to the Corolla Cross, making it ideal for city driving.

From the back, the design is generic but functional, with a light bar that mimics Toyota’s current styling trends.

Interior: A Fusion of Toyota and Suzuki

Step inside, and the Suzuki influence becomes evident. Despite the Toyota badge, the interior software, ergonomics, and materials are Suzuki-based.

• Digital Instrument Cluster: The Urban Cruiser boasts a full digital display, surprisingly more advanced than Toyota’s own EVs, like the Lexus RZ.
• Suzuki Software: The infotainment system diverges from Toyota’s usual interface, adopting Suzuki’s design language.
• Sliding Rear Seats: One standout feature is the sliding rear seats, reminiscent of minivans, offering flexibility for passengers and cargo.
• Materials: While the cabin uses a mix of cloth and synthetic leather, glossy black trims dominate, which can attract fingerprints and scratches.

Powertrain Options and Performance

The Urban Cruiser offers multiple powertrain configurations, making it versatile for urban and light off-road adventures.

1. Battery Options:
   • 49 kWh pack: Produces 140 hp.
   • 61 kWh pack: Delivers 170–180 hp.
2. Drivetrains:
   • Front-wheel drive (FWD) for efficient city commutes.
   • All-wheel drive (AWD) adds 10 hp, ideal for challenging terrains.
3. Range Estimates:
   • Smaller Battery (FWD): Up to 245 miles in city driving.
   • Larger Battery (AWD): Around 274 miles with mixed usage.

These configurations use LFP batteries sourced from BYD, which Toyota has partnered with for cost-effective and reliable EV batteries.

Charging and Efficiency

Charging capabilities are adequate for the Urban Cruiser’s compact battery packs:

• DC Fast Charging: Supports up to 150 kW, allowing a 15–70% charge in just 30 minutes.
• Efficiency: Expect 4.5–5 miles per kWh in city driving, dropping to 3 miles per kWh on highways.

While the charging speed isn’t groundbreaking, it’s competitive within the affordable EV segment.

Urban Cruiser’s Indian Connection

Though intended for the European market, the Urban Cruiser is expected to be manufactured at Suzuki’s Gujarat plant in India.

This location is already producing affordable EVs and hybrids for global markets. By leveraging Suzuki’s cost-efficient production capabilities, Toyota aims to keep the Urban Cruiser competitively priced.

Toyota’s EV Strategy in Europe

The Urban Cruiser is part of Toyota’s larger plan to introduce 15 zero-emission vehicles by 2026, six of which will be fully electric.

However, these vehicles will rely on existing platforms like the Suzuki Hearttech-e and Toyota’s bz series, as Toyota’s next-generation EV platform with gigacasting won’t debut until 2027.

With Europe’s tightening emission regulations, Toyota’s collaboration with Suzuki and BYD positions it to remain competitive in the affordable EV space.

Key Features That Stand Out

1. Affordable Pricing

By utilizing Suzuki’s design and BYD’s battery technology, Toyota is able to offer the Urban Cruiser at a competitive price point, making it accessible for budget-conscious buyers.

2. Compact Versatility

Perfect for urban environments, the Urban Cruiser’s size and range are tailored for city dwellers. Sliding rear seats add practicality for families or individuals needing cargo flexibility.

3. Modern Powertrain Options

With both FWD and AWD configurations, the Urban Cruiser caters to a wide range of drivers, whether for city commutes or light adventures.

4. International Appeal

Manufactured in India, equipped with Chinese batteries, and rebadged for European markets, the Urban Cruiser reflects the globalization of Toyota’s EV strategy.

Challenges and Concerns

1. Overlapping Designs:
   The Urban Cruiser’s design is generic, blending too closely with existing models like the Corolla Cross.
2. Charging Network:
   While charging rates are decent, the availability of public fast chargers in Europe will play a crucial role in customer satisfaction.
3. Brand Identity:
   As a rebadged Suzuki, the Urban Cruiser raises questions about Toyota’s commitment to originality in its compact EV segment.

Comparison to Rivals

In Europe, the Urban Cruiser competes with models like:

• Hyundai Kona Electric: Known for its futuristic design and longer range.
• MG ZS EV: A similarly priced compact EV with a strong following in Europe.
• Peugeot e-2008: Offers a premium interior and a stylish exterior.

While the Urban Cruiser lacks the flair of its rivals, its affordability, practicality, and Toyota’s reliability make it a strong contender.

A Bold Move by Toyota

The new Urban Cruiser may not be a groundbreaking innovation, but it fills a crucial gap in Toyota’s EV lineup. By partnering with Suzuki and leveraging global manufacturing, Toyota has created an affordable, efficient, and versatile compact EV.

For European buyers seeking an entry-level EV backed by Toyota’s reputation, the Urban Cruiser is a solid choice. However, Toyota will need to refine its design and strategy to maintain its competitive edge in the ever-evolving EV market.